Rising out of the sea of sameness

Nobody thinks about, cares about or talks about their energy provider – unless their bill is too high or the power goes out. And to make matters even worse, in Texas the market is deregulated so there’s dozens and dozens of companies providing virtually the exact same service and wrestling in the mud over price.

To help Reliant stand out, we re-branded them with an all-new look and personality including recommending a favorite local son, Matthew McConaughey, to be the voice of the brand.

The result is Reliant is now the most popular energy provider in Texas.