Let’s make the world a little less painful

“Let’s make the world a little less painful” is intended to take Advil beyond the store shelf. This is about Advil going out to where people are experiencing pain, enhancing life not only on a large national or community-wide scale but also at a very real intimate level. Intentionally, some of the tactics are symbolically designed to address headaches, migraines and body aches in more than their literal forms. There’s a feel good factor in this idea. But also a deeper level with educational components that will impart knowledge about the best ways to limit pain from stealing quality time from you. Advil was designed to address pain at the site of infliction so it’s only natural for Advil to create a campaign that gets out there and addresses pain in the world.