For me, creativity is about artfully solving problems with communication that engages its audience while maximizing the mediums in which it lives. Sometimes it informs. Sometimes it persuades. Sometimes it entertains. Always with purpose and passion.
From automobiles to aerospace, coffee to cell phones, dog food to pizza, I’ve created and overseen notable ads, commercials and integrated campaigns for a wide variety of blue-chip clients at some of the best advertising agencies in the country.
The Academy of Motion Pictures, BMW, Gold’s Gym, Honda, IBM, Infiniti, JBL, Lexus, Starbucks, Pennzoil are just some of the brands I’ve been fortunate enough to work on. And the agencies? Rubin Postaer. Mullen. BBDO. Ogilvy. Team One. TBWA/ChiatDay. All top notch in their own right.
Most recently, I was the executive creative director at Grey in San Francisco. During my time there, we helped make BMW the #1 selling luxury car in America for the first time ever and re-branded Reliant to become the most popular energy provider in Texas while growing it into the 5th single largest client on the Grey North American roster. I also helped land the $100 million Norton account and assist Grey Paris in winning a global video game launch for Ubisoft.
Along the way in addition to setting sales records for plenty of companies, my work has been acknowledged by every major award show in the business – gold, silver and bronze One Show Pencils, Communication Arts, D&AD, Clios, Effie, NY Art Directors, MPA Kelly and Cannes International Advertising Festival to name a few.
Adweek, Advertising Age, Adcritic and Creativity have all given my work top honors. It’s also been featured in numerous books on marketing and advertising as well as being showcased at the Cooper-Hewitt National Design Museum.
What else do you want to know? I’m an Oregon Duck alumni. Vintage Shelby automobile enthusiast. Former professional chef. Dog lover. Short film writer.
What’s the best ad I’ve ever done? I haven’t done it yet. Maybe it will be for you.